Communication is the most crucial aspect of both personal and professional life in the modern world. It often is make or break for certain issues which affect our daily lives. Be it personal relationships with friends and family or professional relationships with colleagues and official partners, proper communication is the bridge that determines whether we are taking the route to success or failure.
As it is the age of specialization, even Communication itself has taken many forms. One such form is Development Communication. It is basically the form of Communication which is utilized to instigate social development. It is the most crucial aspect of effectively disseminating the intended message and reaching the target audience. Target audiences can differ as they can be one particular community or an entire country. Each target audience is unique in the sense that they respond to different messages and the medium the message is conveyed through differently. For example, the intended communications material might be intended for a community located in a remote village, thus the materials will have to be designed according to the means available in the targeted location in order to reach maximum efficiency. The target audience may not have access to social media due to a lack of internet connection, so the envisioned Communications campaign must adopt a more conventional medium which maximizes outreach, like community radio.